Joico Colorful Anti-Fade Shampoo 300ml

Shampoo, daily build-up and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour. The Colorful Collection replaces the Joico Color Endure range.

How it works: Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

How to use: Lather, rinse, and repeat if desired. Follow with conditioner.

Size: 300ml