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L´oreal Paris Preference Vivid Colors permanent hair color
Colorista is now Préférence Vivids.
Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, Rose Gold bold colour with radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.
Be colour safe and always do your 48-hour patch test.
