CHI Color Illuminate Platinum Blonde Shampoo 355ml

Featuring Silk Amino Complex for ultimate color deposit and natural extracts to enhance shine, minimize split ends and nourish the hair. Recommended for natural hair color and color-treated hair. Use regularly, rotating with your daily shampoo.

KEY BENEFITS
- Helps maintain salon fresh color in color-treated hair
- Enhances natural hair color tones
- Neutralizes unwanted tones in blonde and brunette hair colors
- Formula designed to replenish moisture and luster to chemically-treated hair
- Cleanses hair and scalp
- Formulated with Naturally Derived Ingredients
- pH balanced
- Sulfate-Free
- Paraben-Free
- Gluten-Free

PLATINUM BLONDE
- Recommended for levels 7 (dark blonde) - 10 (light blonde)
- Can be used on grey hair to neutralize yellow tones
- Can be used to intensify grey and silver tones

How to use:

For a dose of pigment:
Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI IONIC Color Illuminate Conditioner.

For more intense tones and longer lasting results:
Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.

Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.

Size: 355ml